Mastering Digital Marketing: Strategies for Online Success
This comprehensive course equips students with in-depth knowledge of digital marketing strategies, tools, and techniques. From mastering SEO and social media marketing to creating data-driven campaigns, you’ll gain practical experience to thrive in today’s competitive online landscape. Designed for beginners and professionals alike, this course provides hands-on training to build a successful digital marketing career.
Course Modules:
Introduction to Digital Marketing
Understanding digital marketing fundamentals
Traditional vs. Digital marketing
Digital marketing landscape and trends
Search Engine Optimization (SEO)
On-page SEO
Off-page SEO and link building
Technical SEO essentials
Tools: Google Search Console, Ahrefs , SEMrush
Search Engine Marketing (SEM)
Google Ads: Campaign setup and optimization
Keyword research and bidding strategies
PPC advertising
Social Media Marketing (SMM)
Strategies for Facebook, Instagram, LinkedIn, Twitter, and YouTube
Organic vs. paid social campaigns
Social media analytics
Content Marketing
Creating engaging content for blogs, videos, and social platforms
Content distribution strategies
Tools: Canva , Grammarly, and HubSpot
Email Marketing
Email campaign creation and automation
A/B testing and performance tracking
Tools: Mailchimp, Active Campaign
Web Analytics and Reporting
Introduction to Google Analytics and Tag Manager
Campaign tracking and reporting
KPIs and ROI measurement
Affiliate Marketing
Affiliate programs and partnerships
Managing and optimizing affiliate campaigns
E-Commerce Marketing
Optimizing product listings
Strategies for marketplaces like Amazon and Shopify
Retargeting ads for e-commerce
Influencer Marketing
Identifying and collaborating with influencers
Measuring influencer campaign success
Mobile Marketing
SMS marketing
Mobile app promotions
Location-based marketing
Digital Marketing Strategy Development
Crafting a marketing strategy for businesses
Case studies and real-world applications
Course Features:
Hands-On Projects: Practical assignments for real-world exposure.
Certifications: Preparation for industry certifications like Google Ads, HubSpot, and Facebook Blueprint.
Tools Training: In-depth training on industry-leading tools like Google Ads, Canva , SEMrush, and Mailchimp.
Expert Mentorship: Guidance from experienced digital marketing professionals.
Job Assistance: Resume building, mock interviews, and placement support.
Duration and Mode:
Duration: 3 months (weekday and weekend batches available)
Mode: Online and In-person (at our Hyderabad institute)
Who Should Attend?
Aspiring digital marketers
Entrepreneurs and business owners
Students and freshers looking to start a career in marketing
Professionals aiming to upskill
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